Data description for: Histogram Distortion Bias in Consumer Choices

by Tao Lu, Alex Wang, May Yuan, and Michael Zhang

Overview:
* Experiment data of studies 1 to 5, and studies 7 to 9 are in the excel files with corresponding names;
* Experiment data of study 6 have two batches of data in the excel files study6a and study6b, respectively.

Experimental instructions:
* file "experiment instruction sample 1.pdf" represents our experimental instructions for studies 1 to 6, and study 8;
* file "experiment instruction sample 2.pdf" represents our experimental instructions for study 7;
* file "experiment instruction sample 3.pdf" represents our experimental instructions for study 9.

Experimental Stimuli:
* Stimuli for studies 1 to 5, and studies 7 to 9 are presented in the main body of the paper;
* Stimuli for study 6 are presented in the appedix of the paper.

Detailed data file description:
* study1: QID161 refers to participants' choices for study 1-1, QID166 refers to participants' choices for study 1-2;
* study2: Q147 refers to participants' choices for study 2;
* study3: QID147 refers to participants' choices for study 3-1, QID151 refers to participants' choices for study 3-2;
* study4: Q168 refers to participants' choices for study 4-1, Q172 refers to participants' choices for study 4-2;
* study5: QID54 refers to participants' choices for study 5;
* study6a: QID195 refers to participants' choices for study 6-1, QID197 refers to participants' choices for study 6-3, QID203 refers to participants' choices for study 6-4, QID219 refers to participants' choices for study 6-5, QID223 refers to participants' choices for study 6-7, QID227 refers to participants' choices for study 6-8, QID207 refers to participants' choices for study 6-9, QID211 refers to participants' choices for study 6-11, QID215 refers to participants' choices for study 6-12, QID217 refers to participants' choices for study 6-13, QID239 refers to participants' choices for study 6-15, QID235 refers to participants' choices for study 6-16;
* study6b: QID196 refers to participants' choices for study 6-2, QID206 refers to participants' choices for study 6-6, QID201 refers to participants' choices for study 6-10, QID218 refers to participants' choices for study 6-14;
* study7: QID196 refers to participants' choices for study 7;
* study8: QID54 refers to participants' choices for study 8;
* study9: QID234 refers to participants' perceived means for study 9-1, QID240 refers to participants' perceived means for study 9-2.

Analytical methods:
* For all the studies, we use binomial test to identify significant differences between choices.
